Bottle Design
The standard approach to American whiskey uses blending and a fixed proof to replicate an established flavor profile batch after batch. Breaking with this tradition, Pinhook treats each set of barrels as a new vintage, shaped by the natural variations in the ingredients and the elements. Working in small batches, we craft each vintage to express the best whiskey rather than the same whiskey, and set the proof to optimize the unique attributes of that group of barrels.
To differentiate these expressions from each other and to help identify the same expression across multiple vintages, we have developed a visual language, inspired by jockeys’ silks.
Each Pinhook label has three consistent elements which will allow our fans to easily identify the expression and vintage.
Each Pinhook label has three consistent elements which will allow our fans to easily identify the expression and vintage.
Bottle Design
1. The colors
Style & ExpressionPinhook makes two styles of whiskey— bourbon and rye—in four different expressions of each. Every one of those eight total expressions has its own dedicated color of dipped wax, which always remains the same, year after year.
2. The geometry
Release YearEach vintage has its own geometric shape, which appears on the label of every expression released that year.
3. The horses
Barrel LotThe horse on Pinhook labels denote a lot of barrels from which that blend comes. Every year Pinhook selects two up-and-coming thoroughbreds with our partners at Bourbon Lane Stable one with a Bourbon name and one with a Rye name.
